a brand centered around self-conscious and intimate love, aimed to be the embodiment of Valentine's Day - a holiday full of love and pleasure, not just for couples. When they wanted to launch their digital campaign for their sex toys, they knew they couldn't compete with the clichéd messages of their competitors. Instead, they took a unique approach and used the overwhelming presence of love to their advantage.
The result was a campaign that stood out from the typical Valentine's Day noise, with a bold and genuine message: "Love is in the air, share it or don't." To emphasize that love is not exclusive to romantic relationships, SKYN created a hero video that features a collage of loving scenes, culminating in a climax accompanied by frenzied jungle sounds.
The promotion offered a discount to all customers and doubled if they shared with their partner. This encouraged sharing and solidified SKYN's commitment to promoting love and pleasure in all forms.